hi there. THANKS FOR VISITING.

From the moment Anand could hold a paintbrush, his passion for creativity was undeniable. While other kids chased footballs and swung baseball bats, Anand was drawn to colors and fabrics. His bold clothing choices often made him the target of teasing, but he wore his unique style with pride.

Growing up as the youngest in a family that celebrated life with grand weddings, Anand found his calling in the rich world of South Asian fashion. Whether flying to India to handpick chaniya cholis for his sisters or meticulously pleating sarees for his mom and aunts, Anand was always in his element. By 13, tired of ill-fitting, ready-made Indian wear, he began customizing outfits for himself and his loved ones with the help of family tailors.

Anand soon realized that many of his friends and family still struggled to find outfits for weddings, despite trying local shops or ordering through family in India. He set out to show fashion-forward individuals that South Asian fashion can fit their unique style and vibe. His mission is to educate the diaspora on contemporary South Asian wear that merges tradition with innovation.

Ekta by Anand is more than just a brand; it’s an extension of Anand's heart and soul. Each collection is designed to help individuals express their uniqueness and stand out confidently. Ekta is your destination for creative, one-of-a-kind fashion, offering custom couture as well as ready-to-wear pieces that embody fearless self-expression.

Anand is thankful for the chance to share Ekta by Anand with the world, hoping to celebrate the beauty of being unapologetically ourselves, together.